Fashion Statements: The “Mood” Behind Viktor & Rolf’s Spring 2019 Collection

Viktor Horsting and Rolf Snoeren have spun fashion lovers from around the world into a whirlwind of love, confusion and relatable moods. The 2019 Spring collection of the iconic designer-duo was launched in Paris on Wednesday, and has since sparked an uproar in the global fashion community. The collection, titled Fashion Statements, is quite literally that. Viktor & Rolf are notorious for exploring social critique and bringing such trends to life in their couture garments.

The attention-seeking, gigantic gowns are constructed from bold, brightly hued tulle – some with puffed sleeves, others with extreme volume in their tiered skirts – currently being described as a ‘vibe’ on social media, since being released to the public eye. The designs are being named ‘Meme Dresses’ with the captions ‘#bigmood’ and ‘#same’ now gracing the reposts of these garments.


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The first thing that came to my mind upon scrolling through these dresses was Melania Trump’s infamous Zara jacket which read the slogan “I really don’t care, do u?”. I don’t believe Viktor & Rolf were aiming for the same kind of controversial fashion statement as this – but they are similar in the ways of bold and unusual style choices.

The famous fashion duo have said the slogans slammed across each garment in their new collection imposed no meaning. Others seem to think otherwise. There are assumptions that these specific slogans are a subtle attack at Instagram and it’s influencers, saying it could be a visual metaphor for the lazy content and craving for engagement, which has no real connection or meaning to the world outside of our screens. These dresses have been shared all over social media, exhibiting exactly what the assumptions are arguing. “Sorry I’m Late I Didn’t Want to Come” and “I’m Not Shy I Just Don’t Like You” are proving to be thoughts going through the minds of many other social media users, who are finding the slogans ‘relatable’ and ‘a mood’.


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Although, the minds behind these dresses seem to think the words have no meaning and they are just following their usual bold style, naming the designs quite literally as they are. Viktor and Rolf seem to thrive in the runway industry with unusual, bold statements that catch everyone’s attention, without really ever knowing why. Fashion Statements is not the first elaborate and socially controversial collection from the brand. The Spring collection of 2010, titled Cutting Edge couture, is truly – cutting edge.


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The duo’s Fall 2015 collection, Wearable Art, can only be described as its title. It is literally wearable art, strutting its stuff down the runways of Paris Fashion Week.


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I do not believe these ‘Meme Dresses’ will be the next big thing in street fashion. Although, I would love to see Melania Trump wearing her “Sorry I’m Late I Didn’t Want to Come” gown to the next official White House event. Now, that would be a laugh. I do think there is meaning behind the words that the designers are purposefully keeping to themselves. Their charismatic personalities lead me to believe they are hoping to hear the assumptions of the public to see what kind of controversy their designs have brought upon the world of fashion and social media. I think it is quite genius. My personal favourite is “F* This I’m Going to Paris”.


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It crossed my mind as to why Viktor & Rolf didn’t just send the models down the runway in simple dresses with the slogans written across their bodies. But, does it look like these men do things in halves? I don’t think so. The boldness and uniqueness of each gigantic gown is what makes it fashionable and intriguing.

What are your thoughts on these controversial Fashion Statements? Reply to my Instagram story over at @__esimo to have your say on the topic, or leave your comments below.

Thank you for reading and until next time,



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